Insights Labs: Savanta on 18-34s in drinks

Insights Labs: Savanta on 18-34s in drinks

Latest R&I publications | 27 February, 2024

How has the 18-34s consumer context changed?

Savanta joined WSTA members in February 2024 at insights Lab to talk about Gen Zs (of legal drinking age) and Millennials and alcohol–  the impact of inflation and cost of living on their spending, their purchasing and consumption of alcohol, and their attitudes towards it.  Find all of this and more in Savanta’s presentation on ‘future-proofing: how to engage the next generation’.

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