Responsible Partnerships

 The WSTA works with a range of partners across the industry, Government and other stakeholders on initiatives to tackle alcohol related harm and   crime in local communities. It also supports the self-regulation of the industry and projects that support consumers in understanding the health i   impact of alcohol. 

Pass Scheme

The WSTA is a supporter and funder of the Proof of Age Standards Scheme (PASS), the UK’s national proof of age accreditation scheme. PASS sets and maintains minimum criteria for proof of age card issuers to meet, making it easier for licensees to identify valid ID cards from those attempting to buy alcohol. Click here for more detail.


The WSTA supports and promotes the work of Drinkaware, an independent, UK-wide charity which carries out a range of work to equip people with the knowledge they need to make sensible choices about how much they drink. Click here for more detail.

The Portman Group

The WSTA works in partnership with the Portman Group. The Portman Group’s role is to lead on best practice in alcohol social responsibility through the actions of its member companies, regulate the promotion and packaging of alcoholic drinks sold or marketed in the UK through its Code of Practice, and challenge and encourage the industry to market its products responsibly. Full details about the work of the Portman Group, including its codes, are available here.

Local Alcohol Partnerships

The WSTA supports the Local Alcohol Partnerships Group, which enables collaboration between a range of industry partnership schemes to maximise their impact on reducing alcohol related harm in local communities and diversifying the night time economy. These include Pubwatch, Best Bar None (BBN), Purple Flag and Community Alcohol Partnerships (CAP), which work alongside Street Pastors and are also often supported by Business Improvement Districts (BIDs). The schemes complement each other, and can be integrated into existing local authority partnership structures to create a valuable toolkit to tackle alcohol specific-issues and help reduce the burden on local emergency services. Click here for more detail.

Wine in Moderation

To complement our national-level work to encourage sensible drinking, the WSTA also promotes international initiatives including the European wine industry’s ‘Wine in Moderation’ (WIM) programme. Click here for more detail.

International Alliance for Responsibile Drinking

The WSTA supports and promotes the work of the International Alliance for Responsible Drinking (IARD). IARD serves as Secretariat to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking ( As part of their continued work to address harmful drinking, IARD has developed a new consumer information site to promote responsible drinking. This is available here.

Be Inclusive Hospitality CIC

Be Inclusive Hospitality CIC is a not-for-profit social enterprise building a thriving community to accelerate race equity within hospitality, food, and drink.

The mission is underpinned by research & insights, and the social enterprise has collected over 4,000 respondent views and produced four industry reports. The social enterprise now holds the prime position of igniting much-needed conversations and delivering initiatives to advance change within the industry.