Imbibe Live is the UK’s leading drinks event for anyone who buys, sells or serves drinks; and welcomes visitors from across the on and off trade. Looking for something exciting to add to your drinks roster? Taste and try a vast range of beverages and discover hundreds of flavours from around the world that you’ve never experienced before, all at Imbibe Live on 1-2 July at Olympia London. Take the chance to wander the aisles, sample and pause to hear stories first-hand from hundreds of exciting new producers of spirits, beer, cider, wine, mixers, softs and no & low alternatives. Get the latest tips and solutions for your business from drinks experts such as Jack Sotti, Pete Brown and Ian Burrell. Attend free masterclasses on pertinent topics such as how to navigate drinks censorship in your marketing, and the ‘Future of Drinks’ trends sessions hosted by CGA.