WSTA Events

The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.

WSTA Industry Summit 2019

»Date: 18th September 2019, 2:00 pm - 19th September 2019, 6:00 pm

»Venue: The British Library Knowledge Centre, Euston

»Open to: Trade & Press, WSTA members & non-members

»Who should attend: Everyone!

The WSTA Annual Conference

is now…


The WSTA Industry Summit



Headline Sponsor JFHillebrand


WSTA Annual Conference 2018

Key conference theme:    Reinventing the Wheel


Panel discussion theme:           Beyond 2020

Headline SponsorJFHillebrand          Sessions Sponsor             Refreshments Sponsor   SW logo primary 2015 MED


The Wine and Spirit Trade Association is delighted to announce that JF Hillebrand have renewed their sponsorship of the WSTA Industry Summit until 2020! The Hillebrand team have supported the last four WSTA annual events and have seen the Summit grow into what is now an award-winning event.

We are thrilled that WSTA Member service provider, Sutton Winson, will be supporting the WSTA Industry Summit  for a second year as Refreshments Sponsor. And it is a pleasure to welcome UKRSPYRT as our new Sessions sponsor.


2.00pm WSTA Industry Summit

Welcome refreshments

1st Floor Foyer
2.15pm Chairman’s Welcome

Michael Saunders, Chairman, Wine and Spirit Trade Association

Knowledge Centre Theatre
2.20pm Industry Update

Miles Beale, Chief Executive, Wine and Spirit Trade Association

2.40pm The Panel Session & Q+A

“TBA” Speakers to be released

Chaired by Alex Forrest, Freelance Journalist

3.30pm Refreshment break 1st Floor Foyer
3.45pm Keynote Interview & Q+A

“Reinventing the Wheel”

Chaired by Alex Forrest, Freelance Journalist

Knowledge Centre Theatre
4.45pm The Networking Drinks Session, accompanied by canapés

9 brands, 11 drinks, and a Brexit Insurance surgery…

1st Floor Foyer
6.00pm End of Summit

Keynote Discussion: Reinventing the Wheel

Kathleen Murphy

VP of Innovation and New Business Development, , The Family Coppola Winery, USA

Tapping into the craft spirit movement, Murphy worked with Francis Ford Coppola to establish a super-premium line of craft spirits called Great Women Spirits, a collection that celebrates extraordinary women in history whose stories are largely untold. Murphy also spearheaded Francis Ford Coppola’s entrance into the cannabis space. Leveraging consumer insights from the wine industry and applying them to the cannabis industry, The Grower’s Series embraces appellation-specific sourcing and sustainable outdoor farming for cannabis curious consumers to discover, and rediscover, cannabis. The luxury lifestyle cannabis brand marks one of the first cannabis product launches rooted in a wine family.

Prior to joining The Family Coppola, Murphy led the innovation pipeline of new brands at Constellation Brands, worked on Johnnie Walker and Ketel One global teams with Diageo in the Netherlands, managed international brand development for Campari in Monaco, and championed marketing strategies for E&J Gallo in the U.S., Latin America, Benelux, France and Spain.



Henry Dimbleby

Co-Founder, Leon Restaurants, & Non-Executive Director, Defra

Henry Dimbleby is co-founder of Leon Restaurants, the not-for-profit Sustainable Restaurant Association, and the charity Chefs In Schools. He is currently the lead Non-Executive Director at the Department for Environment, Food, and Rural Affairs where he has been commissioned to create a National Food Strategy.

Henry started his career as a commis chef with Michelin-starred chef, Bruno Loubet, before joining The Daily Telegraph. From there he moved to Bain & Company, a management consultancy firm, where he met John Vincent. They spent a lot of time together on the road, travelling for work, where all they found to eat was delicious but life-destroying fried chicken or cold, neon-lit sandwiches. Infuriated by the difficulty of finding tasty, nutritious food on the run, they resolved to do something about it. And so Leon was born.

In 2012, he was asked by the government to produce a blueprint for improving school food and food education in Britain. Together with John Vincent, he produced the School Food Plan – one of the biggest shake-ups of school food for a generation. It has overseen, among other changes, the introduction of cookery lessons for all children up to the age of 14, universal free school meals for infants, and new standards for the food served to children in schools. In addition to writing a column for The Guardian he has appeared regularly on Radio 4’s Kitchen Cabinet & BBC’s Saturday Kitchen.

Keynote Discussion: Reinventing the Wheel

Michelle Brampton

Managing Director, Europe, Treasury Wine Estates

In November 2018, Michelle Brampton was appointed Managing Director, Europe at Treasury Wine Estates, the world’s biggest listed wine company. TWE are custodians of some of the world’s most iconic and award-winning wine brands including Penfolds, Wolf Blass and Beringer.

Michelle has worked at TWE for the over 17 years across a variety of roles, including Chief Financial Officer for Europe and South-East Asia, and most recently she was Commercial Director UK & Ireland. Prior to working in the wine industry Michelle worked in various commercial finance roles for the likes of Sony and Muller Diary.

Brad Madigan

Managing Director, Campari Group UK

Brad Madigan is the Managing Director for Campari Group UK, having recently relocated from Australia where he lead the Commercial Function for one of Campari Group’s Largest Business Units. Brad started his career at Unilever before moving to Diageo, where he worked across National On Premise and led the National Independent Channel. Brad was a previous board member of the Australian Drinks Association and the Diversity & Inclusion Council for the Drinks Industry. With over 20 years experience in the FMCG industry, the majority of which have been in alcohol industry, Brad has a strong understanding of the current opportunities and challenges facing the industry globally.

Pierpaolo Petrassi

Head of Trading, Waitrose

Perpaolo Petrassi MW has worked in the wine & spirit industry for over 30 years. He followed his father into the wine industry in 1983 and having worked in both sales and buying roles for the Carnevale Group (1987-1997), International Wine Services (1997-2003), WaverleyTBS (2003-2007) & Tesco (2007-2010), he became Head of Buying for Beers, Wines & Spirits at Waitrose in 2010. Pierpaolo became a Master of Wine in 2007 and was the first Italian to achieve this qualification. He has been consistently placed in the top 5 of Drinks Retailing News’ most influential people in wine.

Tamara Roberts

Managing Director, Ridgeview

Together with our Headline sponsor, JF Hillebrand, we are making the Summit as environmentally friendly as possible. Why? Because the events industry in the UK is responsible for an average of 1.2bn kg of CO2e every year! So although this event is not completely ‘green’, we have made some changes to help reduce our carbon footprint and overall impact on the environment –


Our Caterers
Graysons Restaurants are committed to providing seasonal menus, whereby ingredients are sourced locally and nationally endorsing local British suppliers, fair prices, Fairtrade, and ethical sourcing. All products are sustainable and traceable and they only use food packaging that is bio-degradable or recyclable and 100% compostable.


Our Booklets
We produce a lot of booklets and in line with WSTA branding, we always have them laminated making them longer wearing and scuff resistant. But this also makes them much harder to recycle. This year’s booklets are uncoated – they might not look as glossy but feel free to
recycle them in the bins provided on the day!


Our Speakers
Although we have flown two of our speakers across the ocean, we chose an airline that actively contributes to carbon offsetting and in 2017 their parent group was named the most improved organisation in the UK in carbon reporting. Our speakers will also be taking public
transport as much as possible to reduce the carbon emissions from single passenger vehicle use.


Our Wine & Spirit Environmental Best practice Booklet
And be sure to take a look at the WSTA Wine & Spirit Environmental Best Practice booklet to see what some of our fantastic members are up to too! (Release date: 18 Sept 2019)

Event ethos & objective

We know our industry is always facing challenges as well as new opportunities. For c-suite executives especially, their time is limited and they are sometimes too busy to find time for the “big-picture-thinking” they need to develop their businesses.At the WSTA Industry Summit, we provide that platform –an opportunity for business leaders to come together for a short focused afternoon, to discuss key industry topics of the future; and find the “blue-sky-thinking” space they need!


So, why partner with the WSTA Industry Summit?

The award-winning WSTA Industry Summit provides attendees a unique opportunity to get in front of the decision makers of the industry. The average number of attendees is growing year-on-year.

Over the past 10 years the WSTA Industry Summit has established itself as the key wine and spirit industry event and provides an opportunity for those in the industry to gain focussed access to a highly influential group of speakers covering relevant and topical information that directly affects wine and spirit industry.

In 2018, the event attracted representatives from 130 different companies, including representatives from both the national and trade press, and over 70% of attendees were either Senior Management or above.


What can the WSTA Annual Conference provide for sponsors?

Reach an expected target audience of over 200 attendees from UK businesses and meet key decision-makers!

We don’t offer the out-of-the-box sponsorship packages as we don’t believe that sponsorship is “one-size-fits-all”. Instead, we offer a range of options and opportunities for sponsors to promote their business to a large target audience. We’re also open to suggestions and ideas from our sponsors as to what other opportunities we could provide them with, so contact the event organiser Jessica Parker,, to find out more or download our sponsorship opportunities pack below:

With a new venue comes a new post-conference drinks session. This year, we are making use of The British Library’s beautiful bar area to showcase a range of member products, from sparkling wine to whisky and gin, and even Ukrainian vodka!

Sutton Winson return this year to help out attendees with any pre- and post-Brexit insurance queries, insuring against fraud, and everything else in between – they also just like a good chat! @SuttonWinsonLtd

Hillebrand will be showcasing their latest developments in sustainability and environmental awareness. Introduce yourself to MD Russell Davies at their stand. #JFHillebrandUK

And don’t miss Ukrainian vodka from UKRSPYRT- peppered vodka anyone?


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